Professional content will increase your reach, a lot.
This following graph shows the increase in reach a customer of mine had after using professional content. There is a similar story for all my other customers as well.
If you want to try professional content for yourself, without committing to a plan, please have a look at my introductory offer, which will let you get some introductory professional content with out breaking the bank.
Why do images and video, and in particular professional ones work so well?
Somewhat counter intuitively, I’m going to use some facts to show you why professional content works so well.
1. Facts don’t sell
The chances are your competition ticks the same boxes as you. So you need something else to stand apart, pretty much all you have is your connection and trust (see below) and a ‘gut feel’. Professional content can help create both of these.
2. Builds connection and trust
Using professional images and video can really help to build that sense of trust and connection. I’m not sure what else I need to write here, the research is pretty clear on this.
3. It shows, not tells
We hear it all the time now, ‘tell stories’, ‘show don’t tell’, why? Because it works. Video, particularly, is a great way to show and tell stories. This little video ‘shows’ why quite well.
4. One Final Fact
“Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also increase the likelihood of your visitors purchasing your product or service by 64%.” Neil Patel
I think this is a great quote, Neil Patel is the number one ranked marketer on Google.