Somewhat counter intuitively, I’m going to use some facts to show you why professional content works so well.

1. Facts don’t sell

The chances are your competition ticks the same boxes as you. So you need something else to stand apart, pretty much all you have is your connection and trust (see below) and a ‘gut feel’. Professional content can help create both of these.

2. Builds connection and trust

Using professional images and video can really help to build that sense of trust and connection. I’m not sure what else I need to write here, the research is pretty clear on this.

3. It shows, not tells

We hear it all the time now, ‘tell stories’, ‘show don’t tell’, why? Because it works. Video, particularly, is a great way to show and tell stories. This little video ‘shows’ why quite well.

4. One Final Fact

“Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also increase the likelihood of your visitors purchasing your product or service by 64%.” Neil Patel

I think this is a great quote, Neil Patel is the number one ranked marketer on Google.