We hear it all the time, you need to post every day, maybe twice every day. But where are the facts to back this up?
This rule applies to big businesses, but for small business it is probably not a good idea.
Here are two simple and compelling reasons why your small business shouldn’t post every day:
1. Posting everyday actually reduces your reach, a lot.
Check out this graph, courtesy of Hubspot, who analysed over 10,000 businesses to come up with the results. It clearly shows the the post a day only works for big brands with big followings. I won’t go into why this is the case, but the graph speaks for itself.
Unless you have a huge base of active followers posting daily significantly reduces your reach and interaction.
2. Small Business simply doesn’t have the resources to post good content every day.
Let’s face it, if you are spending 1 or 2 hours a day on your social media, you should be getting a huge return on this.
The simple fact is that most small businesses that are spending this much time on social media aren’t getting the returns they expect. Sure, you have the exceptions to the rule, but these are just that, exceptions. Most businesses that are posting frantically are getting no real returns on their heavy investments of time.
Triple your reach by being smart
My tip to most businesses is to post less often and with higher quality content. I bang on about this continuously, but high quality content increases reach, by up to 3 times in my experience. So spend the extra time (or money) you are probably wasting on manic posting and go for less frequent high quality content.
Want some no nonsense advice on your social media? Please feel free to get in touch..