Let’s say you get 100 visits a day and one contact from your website today. Just a 2 percent increase will triple your leads (1 percent to 3 percent), so yes it is realistic to expect a significant increase in leads by employing a more mindful design.
Here are a couple of tips for getting started:
- Make sure you know how much traffic your site gets now and how many of those visits lead to a contact. You can then measure any changes you make.
- Use professional images and videos to tell your story.
- Remember to write for the web, people want to get to their goal as quickly and easily as possible. Waffle may fill pages, but it won’t work on the web.
- Get it designed professionally, you might be able to get something up yourself, but realistically a self designed site won’t have any where near the efficiency of a professionally designed site.
An example of an effective website.
This video is a great example of how a mindful design, combined with professional content can work.
Please get in touch if you want to discuss your current website.